Story Telling Makes Money


Tell Stories.

Imagine a subscriber is on 10 emails lists.
9 of those lists are a constant bombardment of “BUY THIS!”

But the owner of the 10th list tells stories. In fact, every email
s/he sends contains a story, even if it’s still selling something.

Which emails will get opened and read? And who will the
subscribers like more?

I know of list owners who promote a product
every single day to their lists, but because they always
tell an interesting story, their open rate is through the roof.

It’s no different than 150 years ago when
the farmers would sit around the wood stove
in the general store in the middle of winter.

The farmer with the best stories was almost always
the most beloved of the bunch.

So tell stories and you will sell more.

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Here’s to your making [[ th@t million ]]

Mr. Bold